Building strong relationships with your participants and supporters requires a team effort that cuts across all parts of your organization. Effective external communications requires organizational leaders to build a workplace culture that empowers board and staff members to speak in a way that engages your different audiences with compelling messages about the unique value you deliver.
The goal of this workshop is to introduce executive directors, board leadership, and development/communications staff to five practices that will strengthen your organization's communication effort by building a robust communications' culture.
At this workshop, you will learn…
- How to motivate board and staff to communicate from your organization’s value proposition
- How to help internal stakeholders find the right glue in order to deliver messages that stick
- How to transform your strategic plan into a set of public milestones that engages the public interest
- How to help board and staff members understand their role in capturing value on behalf of the organization
Each of these practices will be explored through specific examples, exercises, and time for shared discussion and reflection.
| Date: |
Monday, January 26, 2009 |
| Time: |
9:00 am to 12:00 (registration begins at 8:30a.m.) |
| Location: |
Sammons Center for the Arts
3630 Harry Hines Blvd.
Dallas, Texas
Go Here for Directions |
| Cost: |
$45 |
Registration
Register by calling 651-647-4443 or Go here to register online with a
major credit card.
Instructor Bio
Carlo M. Cuesta is the managing partner for Creation In Common, which specializes in strategic communications, fundraising and organizational development for nonprofits, foundations, and government agencies. Carlo has led strategic marketing and branding engagements for KERA, Undermain Theatre, Amphibian Stage Productions, Pillsbury United Communities, Care Providers of Minnesota, Lyngblomsten, Resources for Child Caring, Plains Art Museum, Sabes JCC, The Saint Paul Foundation, Sidney Health Center and Illusion Theater. He is the author of several articles on nonprofit branding as well as the co-author of the McKnight Foundation commissioned report – Bright Stars: Charting the Impact of Art on Greater Minnesota. In 2006, Bright Stars received the Wilmer L. Shields Award for Communications Excellence from the Council on Foundations.
Questions? Email us at
info@creationincommon.com
